This Link contains an example of how student humor could be used to inform them about master degrees and convince them to act on these shorts. With enough excitement the user will check out the account of our client and can bring themselves to the site on the left which shows a mockup of an advanced filtering system that allows users to find applicable master degrees based on there bachelors and institutions.
After sitting down with the client, we came to the conclusion that we could further push the media side forward. Knowing this I was tasked with making a mockup of how the instagram account could look like and here it is. The Adobe XD version supports redirection towards other pages from the account and stories which could be informative or like the short form/TikTok style content from above. You can also preview content and scroll thru the account.